JBL Link Bar with Google Assistant and Android TV goes on sale for $400

Offering both Google Assistant and Android TV, the JBL Link Bar is one of the most feature-packed, and most delayed, sound bars on the market. Originally scheduled to debut in 2018, JBL’s voice-controlled combo sound bar-streaming box is finally on sale for $400. 

The JBL Link Bar is a do-everything Frankenstein: an HDMI-connected sound bar that offers Google Assistant voice control in addition to streaming content via Google’s own Android TV system. Android TV is similar to the more popular Roku and Amazon Fire TV systems, with direct access to apps including Netflix, Hulu, ESPN and thousands more. The system is available on devices such as the Nvidia Shield and Sony smart TVs, but this is its first appearance built into a sound bar. 

The Link Bar appears to be based on the company’s earlier smart sound bar, the Link 300, which doesn’t offer video streaming. It has three 4K-compatible HDMI ports and an HDMI ARC output, plus it has built-in Chromecast for multiroom streaming from phones and Chrome browsers. The company also offers an optional subwoofer for $300.

For those who don’t like the idea of having a live microphone in the house, the Link Bar also includes a feature called PrivacySwitch the company says will “ensure the highest level of security and privacy and leave hackers out of the house.”

The Link Bar is late to the party, and at least two competing products offer compelling alternatives, though neither offers video streaming. The first is the Polk Command Bar, which was designed in conjunction with Amazon, incorporates Alexa and includes a subwoofer. The second is the Sonos Beam, which has both Alexa and Google Assistant plus the well-established Sonos ecosystem.

Look out for a review of the JBL Link Bar in the near future. 


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